Tel El Zohor – Plastic Manufacturing Brand Rebirth
Redesigning a plastic manufacturing brand’s digital presence to boost clarity, trust, and sales
Role
UX/UI Designer, Graphic Designer
Industry
Manufacturing – Plastic Products
Duration
6 months
The Challenge
Tel El Zohor is a well-established plastic manufacturing company with decades of experience—but their online presence and branding were outdated, hard to navigate, and not communicating their full product potential. Their sales team struggled to direct customers to the right products, and the brand lacked consistency across printed and digital materials.
The Mission
I was approached to breathe new life into the company’s digital identity, create a modern website, and design cohesive print materials that reflect their industrial strength and flexibility.
The Results
Live website: https://www.talelzohor.com
After launching the redesign and distributing the new print materials:
✅ Website traffic increased by 34%+
✅ Conversion rate improved significantly
✅ Sales team reported smoother client communication
✅ The brand regained trust and looked modern yet industrial
A Shift from No-Code to Full-Code
After finalizing the design in Framer, the client requested a solution outside no-code platforms to ensure full control and flexibility.
Instead of starting over, I took on the challenge.
I translated the entire website design into clean, responsive HTML, CSS, and JavaScript, preserving every visual and interactive detail.
Then, I deployed the site manually to their original domain, maintaining SEO, performance, and ownership.
This transition not only gave the client a fast and fully customized website but also showcased my ability to shift from visual prototyping to real-world coding.
Tools Used: Visual Studio Code, HTML, CSS, JS, FTP, Hosting Configuration
Final Thoughts
Working on Tel El Zohor was more than just a design task — it was about reviving a brand's presence across digital and physical touchpoints. From rethinking user experience to crafting a new visual identity and even hand-coding and deploying the final product, this project allowed me to combine creativity, strategy, and technical execution.
I learned how powerful design can be when it's aligned with real business goals — in this case, clearer communication, improved user flow, and increased sales. It also reminded me of the importance of adaptability — switching from Framer to full-code deployment wasn't just a challenge, it was an opportunity to deliver maximum value to the client.
I’m proud to have helped Tel El Zohor transform from outdated to outstanding, and I’m excited to bring the same impact to future projects.
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FoodDash – My Google UX Design Graduation Project
A UX design case study created during the Google UX Design Certificate, focusing on building a user-centered food delivery app with streamlined ordering, efficient delivery, and an intuitive mobile experience.