FoodDash – My Google UX Design Graduation Project
A UX design case study created during the Google UX Design Certificate, focusing on building a user-centered food delivery app with streamlined ordering, efficient delivery, and an intuitive mobile experience.
Role
UX/UI Designer – Research, Wireframing, Prototyping, and Testing
Industry
Food Delivery / Mobile App / Technology
Duration
6 weeks
Stage 1. User Research
Engaged with over 30 potential users—including students, working professionals, and busy parents—through online surveys, in-depth interviews, and virtual focus groups to uncover their food ordering habits, daily challenges, and frustrations with existing delivery apps. The research revealed common pain points such as delayed deliveries, cluttered interfaces, and lack of personalization. These insights led to the development of detailed user personas that guided the app’s design, ensuring FoodDash delivers a faster, simpler, and more user-friendly experience.
Stage 2. Ideation & Conceptualization
Conducted ideation sessions and brainstorming workshops to generate innovative solutions based on user research insights. Collaborated with peers and mentors to explore features that address key pain points—such as faster ordering, real-time tracking, and dietary preferences. Mapped out multiple user journey scenarios to visualize how users would interact with the app, focusing on creating a seamless and intuitive experience. This stage laid the foundation for a user-centered solution that simplifies food delivery and improves user satisfaction.
Stage 3. Design Execution
Wireframing: Created 9 essential wireframes for the core app screens using Figma, carefully structuring each element to ensure intuitive navigation and a smooth food ordering experience. The wireframes focused on key user flows such as browsing restaurants, customizing meals, and tracking orders—laying a strong foundation for the app’s usability.
Prototyping: Built interactive high-fidelity prototypes in Figma to simulate real user interactions. These prototypes helped visualize how users navigate through the app and were used for peer reviews and feedback sessions as part of the Google UX Design Certificate course.
UI Design: Crafted a clean and modern interface with a bold, appetizing color palette and user-friendly typography. The design emphasized simplicity, accessibility, and clarity—ensuring users can order food quickly and without confusion. Iterative feedback from mentors and peers was used to refine the visuals and enhance the user experience
Stage 4. User Testing & Iterations
Conducted a series of remote usability testing sessions with target users to evaluate the app’s functionality, navigation flow, and overall user experience. Used both qualitative feedback and simple quantitative metrics (such as task completion time and error rate) to assess performance. The feedback revealed minor usability issues—such as unclear button labels and redundant steps in the ordering flow—which were addressed through several design iterations. These refinements improved clarity, reduced friction, and enhanced user satisfaction, ensuring FoodDash delivered a smooth and intuitive food ordering experience.
Stage 5. Final Presentation and Documentation
Prepared a comprehensive case study and final presentation summarizing the entire design process—from user research to final UI design. Documented key findings, design decisions, usability testing insights, and the rationale behind each iteration. The presentation emphasized how FoodDash addresses real user pain points in the food delivery space by offering a faster, more personalized, and user-friendly mobile experience. This final deliverable showcased the project’s potential to improve how users order food in their daily lives.
Reflections
FoodDash was one of my earliest UX/UI design projects, created back in 2023 during the Google UX Design Certificate. While my current design standards have evolved and I now recognize many areas I would approach differently, this project remains a meaningful milestone in my journey. It taught me the value of user research, iterative design, and the importance of solving real problems through empathy and thoughtful execution. More than anything, it laid the foundation for the designer I am today—curious, committed, and constantly learning.
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